Corporate culture emminates from the top. You can't have a leader that rewards/punishes one way and managers who pick a different approach. So it only really

Corporate culture emminates from the top. You can't have a leader that rewards/punishes one way and managers who pick a different approach. So it only really works if those at the top embrace these ideas, otherwise you end up with this system where they communicate they value innovation, but in their behavior fail to do so.