I don't know enough about Sunrun or the author here, but I will say that - as a general principle - when you see a human interest piece about a multi-billion do

I don't know enough about Sunrun or the author here, but I will say that - as a general principle - when you see a human interest piece about a multi-billion dollar company with close to 15% of their shares sold short (https://finance.yahoo.com/quote/RUN/key-statistics https://finance.yahoo.com/quote/RUN/key-statistics) then I would take it with a grain of salt and question what is being presented. edit: and you have to get more than halfway through to see the author managed to take the path of maximal pain: "Sunrun calls our insistence that Jug’s trust buy out and remove the system “incredibly unique and rare.” It’s far more common for home sellers to transfer the lease to the buyer—Sunrun says 94 percent of customers do this—or to prepay the lease and leave the hardware on the roof for the next owner to use. I’ve been kicking myself ever since I learned about this latter option. It would have saved the estate around $12,000 and allowed us to support solar and get “free” electricity, even as Sunrun remained responsible for maintenance and repairs." edit 2: "On consumer review sites and in local news reports, rueful customers warn others to stay away from TPO solar offered by Sunrun and other companies" - is that true of everything, and none cited? What if this was an article about car dealership? edit 3: Having finished the article (and having never heard of Sunrun prior to this) it has the feel of a hit-piece. I don't think it is necessarily (author seems to have a solid investigative journalism track record), but it cherry picks very small sets of data without context and it frames things in what seems like a maximally negative way. Not sure if their experience with their specific bad experience and Bloomberg's comp based on moving markets had anything to do with it.