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Airbus has new management, as the old management was wiped out by bribery scandals and retirement. They have more to come here - their is a new Indian investiga
by InTheArena 8y ago
Airbus has new management, as the old management was wiped out by bribery scandals and retirement. They have more to come here - their is a new Indian investigation on their practices in that country, and management is keen to break with the previous regime. John Leahy - who crusaded for the plane internally at Airbus, recently retired, and with him, anyone else who had a stake in the A380 decide. The development costs of the A380 are not paid off - the launch aid - from the European governments was to be repaid in royalties per plane on a ongoing basis. The governments will find a way to sweep what remains under the covers.
Ironically, the group most at risk with this decision is Boeing. The A380 has been a total albatross and a anchor around the neck of Airbus. If Airbus hadn't been sinking in cash left and right to the A380 program, when Boeing had it's issue with the 787, Airbus could have really punished them in the market. Instead, Airbus went with a slightly warmed over A330, until the market forced them to the A350, which still wasn't as revolutionary as what the 787 brought to bear, once it finally got over it's development hurdles.
So good application of the Sunk cost fallacy here by the new Airbus leadership, and a message to Boeing that the new leadership at Airbus isn't going to be constrained by the decisions of the past.