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Wow, another twitter analytics product... Their customers (companies) should not be solely focused on their twitter reach. I think an interesting feature would
by jmarbach 16y ago
Wow, another twitter analytics product... Their customers (companies) should not be solely focused on their twitter reach. I think an interesting feature would be to see the influence that twitter has on Facebook sharing and vice-versa. Besides, how many small businesses's are able to make $200 ROI each month by taking a look at a few graphs which tell them what they already know?
- mlinsey 16y agoOur initial paid offering is priced based on back-of-the-envelope estimates of how long it takes a full-time employee to manually create the reports we generate, and what these employees are typically paid. For these brands, the benefit they see from social media is quite large, as evidenced by their willingness to spend on dedicated headcount or equally expensive consultants. It's true that not every business is investing this much in social media now; we think this will change dramatically over the next few years, in part because products like ours will make it more apparent what the ROI from effective social media campaigns can be.