Those fines are the perfect representation of the lack of control EU has over US tech giants. They are essentially opaque and impossible to inflence through nor

Those fines are the perfect representation of the lack of control EU has over US tech giants. They are essentially opaque and impossible to inflence through normal regulatory and political channels so the only options are the big guns. You can be sure Google is not going to heavily invest in the EU tech sector under such adversarial set-up. There's a subtle blackmail here: we push the envelope as far as it goes and the EU can choose to submit or risk technological backwardness. It's a great situation for the US economy but a very bad strategical position for Europe.