Not just ask, work with them. Try doing their job for the day. The article has an example of customer records where the name fields are merged, same with the a

Not just ask, work with them. Try doing their job for the day. The article has an example of customer records where the name fields are merged, same with the address fields. I know that would be hell for my friends in customer service wanting to find a customer by postcode or just their first or last name. Sometimes people are insistent they have complained before and you have ignored them, or you get scam artists. In these scenarios the team have to do detective work and they rely on having a decent sortable grid of customer records so they can find what they want if given incomplete information. Incomplete information comes from telephone messages made by cover staff, poor quality handwriting and a multitude of other sources. Since the staff stare at the same screen all day they know their way around it and simplifying the layout helps nobody.