However, lots of programmers are not that good at marketing their stuff (I included for sure). When I look at some well marketed JS libraries I often think "hu

However, lots of programmers are not that good at marketing their stuff (I included for sure). When I look at some well marketed JS libraries I often think "huh, why is this stuff so successfull?" and my first reaction is always "good marketing!". I am not advocating bullshit marketing here, I am thinking about a some times possible win/win between agents/authors versus the current company/employee dominant model.