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That might make sense if they didn't also offer a plethora of their own built-in-house as well has managed oss relational DBS.
by RhodesianHunter 8y ago
That might make sense if they didn't also offer a plethora of their own built-in-house as well has managed oss relational DBS.
- stephenr 8y agoNone of those OSS relational DBs offer Amazon lock-in the way DynamoDB does - it's more reliable income if someone uses it, but it also takes more convincing for people to use it. What enterprise would use it if Amazon themselves don't?.
- staticassertion 8y agoThis argument makes no sense at all. What does lock in have to do with Amazon dog fooding its services? They're... trying to lock themselves in? What?
- stephenr 8y agoAmazon owns Dynamo DB, and make it available via AWS. If customers use it for non-trivial applications, they have some degree of lock-in, because they can't just migrate to another (self-)hosted instance of e.g. Postgres, MySQL, Oracle, Mongo, what have you. So Dynamo is an opportunity for Amazon to generate lock-in through their own proprietary software. But big and likely even medium size businesses are less likely (compared to tiny companies that barely go above the free threshold) to use a new technology without any big well known users, or publicly documented use-cases etc. One big way companies can provide some confidence to potential customers about their technology is by dogfooding: they use the thing they're trying to "sell" (regardless of whether it's a licence, a service, whatever).