Almost every example photo provided in the article are a) reasonably good looking buildings and b) distinct looking in some ways. Not every building needs to be

Almost every example photo provided in the article are a) reasonably good looking buildings and b) distinct looking in some ways. Not every building needs to be a landmark icon. Most properties, like most homes, are just a part of a much larger fabric, and the 4-6 story 'stick and concrete' structures are extremely effective. I am building one of these now, and it is an absolute sweet spot for most of America for construction cost, building codes, density, and schedule. Any taller and we get into high rise building codes and costs sky rocket. Lower density is hard to make a real estate play due to land costs in areas you want to place apartments. Wood is super cheap, renewable, and easy as a building material. Most urbanizing US cities could use another 10,000 apartment units like this to support revitalization of the urban cores across America.