It's not the size of the fine. It's that there's a fine at all. It's a warning shot across the bow. Also, this isn't a fine as "cost of doing business". Google

It's not the size of the fine. It's that there's a fine at all. It's a warning shot across the bow. Also, this isn't a fine as "cost of doing business". Google still has to address the issues. If they don't, you can be sure the next fine will be 10x.