The percentage of women that likes video-games/programming is lower than the percentage of men. That's just a fact. You can try to correct that with lots of

The percentage of women that likes video-games/programming is lower than the percentage of men. That's just a fact. You can try to correct that with lots of outreach and exposure but it's only going to work for some people. Anecdotally. I've worked at a (hard core strategy) gaming company. Even there, Most of women that worked there, that I knew, did not like gaming at all (if we're being honest).