> Except users lie all the time... OK, observation is certainly important, but if they tell you something LISTEN. Users who have "skin the game", who actually

> Except users lie all the time... OK, observation is certainly important, but if they tell you something LISTEN. Users who have "skin the game", who actually have to use the application usually have valuable observations and suggestions. Does it mean that you should uncritically implement what they ask for verbatim? No, but sometimes the insight is right in front of you if you're receptive to it.