4 ms·
Brand loyalty seems very old fashioned to me. Take Sony as an example. Buying Sony meant you were getting a good product. Now it doesn't: generally you have to
by nodata 16y ago
Brand loyalty seems very old fashioned to me.
Take Sony as an example. Buying Sony meant you were getting a good product. Now it doesn't: generally you have to buy the premium end, or at/and know exactly what you are looking for.
Apple earphones are another example: very bad quality.
Brand loyalty died already.
- rriepe 16y agoHackers typically research something very, very in-depth (compared to the average consumer) before buying it. Brands are good enough for most people. Also, I think there's some natural law against declaring brand loyalty dead immediately after mentioning Apple.
- nodata 16y agoI think there's some natural law against declaring brand loyalty dead immediately after mentioning Apple. I know no Apple fan that buys Apple earphones.
- anthuswilliams 16y agoWe're talking brand loyalty, not brand slavery. You can be a loyal Apple customer without buying Apple EVERY time.
- showerst 16y agoI think that brand loyalty has certainly shifted, but is far from dead. People used to use brands as a denotation of quality, because they lacked information whereas now they tend to be used to denote status (because they lack other signaling methods?). It's easy nowadays to look up the Amazon reviews instead of just buying something with Harman Kardon on the side, but people still shell out tons of money for Prada shoes. (I think this partially applies to Apple, but not completely because apple products tend to have a large user experience advantage.)
- alirov 16y agoI have encountered plenty of people that just can't be convinced of buying a product that's not of the brand that they're loyal to, no matter how much better the respective product of a different brand is. So I would say brand loyalty is very much alive.