This is the big question, and one Kelly glosses in this piece, perhaps even obfuscates by banging on the 1:1 mapping thing while ignoring that a 1:1 mapping imp

This is the big question, and one Kelly glosses in this piece, perhaps even obfuscates by banging on the 1:1 mapping thing while ignoring that a 1:1 mapping implies consensus on the map. I think this notion, one I identify as an issue of semiotics as much as a technical challenge, is a huge problem / business opportunity. I did a bit of a deep dive on the topic in '15 in this Medium post: https://medium.com/@doctorhandshake/the-map-and-the-territory-on-the-balkanization-and-semiotics-of-augmented-reality-715acc4f565d https://medium.com/@doctorhandshake/the-map-and-the-territor... ... been meaning to post to HN and never to got it ... will have to do that now. A little disappointed in KK because I sent him this article in '16, and, despite that he didn't respond, he did crib a number of my points for this piece, as well as the Borges allusion.