Sounds like UX failure. A large part of design is incorporating obvious workflows from non-obvious systems. User testing, iterative development, some type of

Sounds like UX failure. A large part of design is incorporating obvious workflows from non-obvious systems. User testing, iterative development, some type of strong feedback loop are all tools we leverage to combat this outcome. I understand why the title was used but it really falls short in highlighting just how critical and valuable UX is as part of the development process. It isn't just these stylish hipsters building art on storyboards which is what I am arguing your title implies....its about UX bridging the user with the developer as well ensuring their voice is not only heard but can drive the process.