> Except users lie all the time. They don't know what they need or want. People are horrible at being logical about what will actually help them. Asking them t

> Except users lie all the time. They don't know what they need or want. People are horrible at being logical about what will actually help them. Asking them to describe the problems they have and doing exactly what they say will fix those problems are two very different things. The difficult, but critical, step here is to decipher what root problem should be fixed given the feedback users have given you. Sometimes the right thing to change is something the user never would have thought of to ask for, but can be figured out from what they did ask for. Remember, your users (usually) aren't UX designers, they just know where they get frustrated.