> What’s the lesson here? > A large business by its nature has massive-scale data and usually thousands of users who directly interact with it—searching, manip

> What’s the lesson here? > A large business by its nature has massive-scale data and usually thousands of users who directly interact with it—searching, manipulating, reporting, and more. They need to move through that data quickly, without a lot of digging around in the interface. The lesson here is actually that the designer didn't understand the context in which customers were using the app. It sounds like s/he didn't talk to customers about how and why they use the app, or show wireframes to them, or even sit and watch them use it for an hour. If they had done any of the above, they would have had a lot more context about what a good solution looked and felt like.