On Twitter any form of context is lost pretty quick. But it's a formidable machine for viral marketing, no matter who is the target and what is the message. It'

On Twitter any form of context is lost pretty quick. But it's a formidable machine for viral marketing, no matter who is the target and what is the message. It's the most efficient social media but also the most toxic. It also became the main source of news for online media, who spend their time making up stories based on Tweets. The Covington Catholic School incident is a perfect example of made up news originating from Twitter.