I think there are people who went with NoSQL because it fit their specific needs better than a regular RDBMS, and people who went NoSQL because they found it ea

I think there are people who went with NoSQL because it fit their specific needs better than a regular RDBMS, and people who went NoSQL because they found it easier to work with than a RDBMS (at first). The latter group often didn't want to learn SQL and went with NoSQL's as a shortcut, not because they had an intimate understanding of the tradeoffs between the approaches and decided NoSQL was the better option.