Actually Azure has a huge hook at the engineering level in that Visual Studio Enterprise subscriptions come with $150 a month in Azure credit. It's very hard to

Actually Azure has a huge hook at the engineering level in that Visual Studio Enterprise subscriptions come with $150 a month in Azure credit. It's very hard to avoid using when you just need to slap a quick demo online and need a server or DB and your in-house IT is away, it's all right there in the IDE... and then you're in hook, line, and sinker. So while there are C-suite level mega-sales, Azure has plenty of grassroots appeal.