I would also add that Google is competing with customers in a similar fashion to Amazon/AWS. One example is travel: Google is actually an OTA and actively wor

I would also add that Google is competing with customers in a similar fashion to Amazon/AWS. One example is travel: Google is actually an OTA and actively works to take a cut of each trip. If you’re doing anything that could potentially be given away free (well, free with ad revenue), you should be thinking long and hard about paying Google to outcompete you.