> since it has no personal details Unfortunately the industry doesn't work like that, the name of the game is "collect everything and anything at any cost".

> since it has no personal details Unfortunately the industry doesn't work like that, the name of the game is "collect everything and anything at any cost". It is so bad that there is barely any difference between the behavior of "legal/legit" players (established advertisement businesses like Google) and scammers, Google for example bypassed 3rd party cookie restrictions on Safari, just like sophisticated scammers use any means to collection information on their targets for social engineering. What this means is that not only there is no reason to believe that advertisers will be happy with a short-term stable ID akin to Apple's Advertising ID, they have time and time proven to go above and beyond to track users by any and every mean possible. So what introducing something like Apple's Advertising ID to web will do is merely add yet another identifier to endless bucket of targeting methods already in use, sadly, it won't make advertisers stop abusing other things like cache so we can have nice things.