4 ms·

Correct me if I'm wrong, but I believe the majority of the publishing expenses these days probably do come from marketing.

• taurath 8y ago
  Not at all weong - just saying there are ways around it. Respawn just launched Apex Legends with a (my estimate) $100k marketing budget to pay popular streamers to play it.
  • spdionis 8y ago
    That probably works only for FPS/Battle Royale games though. I mean, it's crazy that if the 2 or 3 biggest streamers play a game it instantly gets to the top of the twicth browse list. They all play only that kind of game though.
    • taurath 8y ago
      MOBAs were the top of twitch before. I don't mean to imply its easy by any means to become popular based entirely around twitch - but I do think its very possible to go entirely word of mouth if the games is good and fresh. Publishers have a lot of trouble marketing newer game types - they like to stick to what people know. Demon Souls/Dark Souls is a good example, though From Software does have a long history - just not huge hits in the US.