Looking back though, they might have made the right choice. So many respected PC gaming shops either closed or were consumed, chewed up and spit out. To name a

Looking back though, they might have made the right choice. So many respected PC gaming shops either closed or were consumed, chewed up and spit out. To name a few off the top of my head: Westwood Studios, Black Isle Studios, Looking Glass Studios, Rare. Making games is just excruciatingly hard and really tough to make into a consistent business model. Blizzard positioned themselves pretty well all things considered, but one can't help thinking the quality of their games might be at another level if they stayed away from Activision. But on the other hand Activision might have kept them alive. Let's not forget Blizzard put a lot of time into some big IPs that never even saw the light of day (Starcraft: Ghost and Titan).