I am not sure why people expect Amazon to offer the lowest prices. When I broke the habit to buy everything on Amazon, I found much better deals elsewhere. In f

I am not sure why people expect Amazon to offer the lowest prices. When I broke the habit to buy everything on Amazon, I found much better deals elsewhere. In fact, for those who know how expensive their fulfillment services are, that they keep raising the costs and the storage fees, you can't get a good deal on small ticket items at Amazon anymore. Whole Foods where I live was pretty much empty before Amazon bought it. Now, I see some revival, but nothing like during the first days. But it's because you can find all these products elsewhere for much less. I will give you an example for a niche product: I love Devon Double Cream. It's $6.99 at Whole Foods and $4.99 at another local store. The other local store sells it at $5.99. Well, I assume, the cost is around $3. How can Whole Foods sell stuff at such huge margin?! When I was working with retailers back in Bulgaria in the '90s, the margin was 15-20%, and on some items - even below 10%. There were no deals, no coupons, no gimmicks, and stores were still making great profits from the volume. To be fair, there was a 5% fee f you wanted to pay with a charge card. This is no longer the case in America! When I see a 70% off sale, to me it's a clear signal never to set foot at that store! Even 30% off is scary!