The concept of owning demand is explored really well in this blog post[1]. A good excerpt: > In short, if somebody successfully inserts themselves between you

The concept of owning demand is explored really well in this blog post[1]. A good excerpt: > In short, if somebody successfully inserts themselves between you and your customer, they can exercise tremendous control over you, including taking a big chunk of your profits or outright killing you. [1] https://florentcrivello.com/index.php/2018/10/22/own-the-demand/ https://florentcrivello.com/index.php/2018/10/22/own-the-dem...