3 ms·
Data Scientist / MBA Marketing here There's a difference between "how much would you pay for X?" versus "would you pay N for X? How about M for X?" You can al
by elchief 8y ago
Data Scientist / MBA Marketing here
There's a difference between "how much would you pay for X?" versus "would you pay N for X? How about M for X?"
You can also conduct a Discrete Choice experiment, asking respondents to choose between priced bundles (repetitively) to estimate the value of each component