Whole Foods is definitely not even close to cheap for groceries. Even when using Prime and the Amazon credit card, it's still a hefty amount more expensive than

Whole Foods is definitely not even close to cheap for groceries. Even when using Prime and the Amazon credit card, it's still a hefty amount more expensive than Kroger, Giant, Aldi, or Food Lion. For standard grocery items, I have not seen a real difference in quality compared with the grocery stores mentioned above to warrant the higher cost. It's all just branding. If you really want 'organic', fresh grocery items on the cheap, I have found the Asian grocery stores (Lotte, HMart, 99Ranch) to be the best ones.