> My next question is even if they do lose on search, with all their very successful "side" businesses, how much would it impact them at this point? Are you ta

> My next question is even if they do lose on search, with all their very successful "side" businesses, how much would it impact them at this point? Are you talking about Apple or Google? If Apple launches a search engine that fails it'll have huge brand image implications. Their brand is their most valuable asset. If Google Search were to fail then Google would lose the majority of their revenue. Sure, they could continue, but they probably would not be considered part of the Big Four anymore.