auctions also put up pyschological barriers for some customer segments, so aren't always the best choice. another (classic) alternative is conjoint analysis: h

auctions also put up pyschological barriers for some customer segments, so aren't always the best choice. another (classic) alternative is conjoint analysis: https://en.wikipedia.org/wiki/Conjoint_analysis_(marketing) https://en.wikipedia.org/wiki/Conjoint_analysis_(marketing) it's difficult to do well, but will reveal willingness-to-pay without requiring the commitment of real dollars.