> As a designer I realized I wasn't just delivering a JPG, but a design experience. Yes, a lot of "craft" oriented people don't realize that until they have a

> As a designer I realized I wasn't just delivering a JPG, but a design experience. Yes, a lot of "craft" oriented people don't realize that until they have a few painful experiences with clients. They spend hours and hours poring over every single pixel, and then do not spend anywhere near the same amount of effort on communicating with and presenting to the client. The article is correct that designing without color at first can be a fine approach, encouraging you to focus on weight, layout, etc. But showing these intermediary, exploratory outputs to the client is just asking for wasted time at best, and trouble at worst.