You assume people have control over their actions. I don't believe this is the case. And I'm not talking about some "lesser people", you know, a "stupid majorit

You assume people have control over their actions. I don't believe this is the case. And I'm not talking about some "lesser people", you know, a "stupid majority", I'm talking about myself. I may think I'm rational, I may feel that in the given moment I'm doing what I want for myself, and, actually, I know quite a lot about all these marketing and psychological tricks, but in the end I'm just a monkey. I will buy more food than I need if I'm shopping hungry and w/o a list, I'll notice pretty packaging first, and even though the more subtle and complicated psychological tricks get, the less predictable the behavior is, they still essentially work. If 29.99 pricing tag wouldn't bring wholesalers more money than 30.00 pricing tag, they would sell it for 30.00.