Dishonest people. Con artists often target the dishonest and greedy; people who understand that something is a pyramid scheme but think they can get out with

Dishonest people. Con artists often target the dishonest and greedy; people who understand that something is a pyramid scheme but think they can get out with a profit before it collapses. Or perhaps in this case, somebody who thinks the future business potential for their enterprise cert won't be as profitable as selling use of it to shady people.