My view is that apps will evolve to be more user hostile, and there is no solution in the current internet landscape. Take the most snoopy internet corp, FaceBo

My view is that apps will evolve to be more user hostile, and there is no solution in the current internet landscape. Take the most snoopy internet corp, FaceBook - well above half their revenue goes to paying for infrastructure and salaries. Even if they choose not to build the technology (and hardware) that exists merely for user monitoring, a product working at that scale cannot exist without prying on user data and selling their privacy. Same situation with Google, and maybe Reddit eventually. For a number of apps, a possible alternative is the P2P model - in which infrastructure costs are shared by participants and development is done by enthusiasts (either for free or with lifestyle-business sized incomes).