Their ad platform also, as far as I'm aware, only spans their own website. Admittedly, given the ungodly amounts of time I'm spending there, that's still a sign

Their ad platform also, as far as I'm aware, only spans their own website. Admittedly, given the ungodly amounts of time I'm spending there, that's still a significant amount of profile-building they'll be able to do, but it's still far less invasive tracking than e.g. Facebook's.