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That makes me like Reddit more. I wish more social media would allow me to pay to access a version of the service that wasn't centred around advertising. Even w

That makes me like Reddit more. I wish more social media would allow me to pay to access a version of the service that wasn't centred around advertising. Even with adverts Reddit doesn't feel like it's manipulating everything you see just to sell access to your eyeballs. Reddit has an ad-free premium subscription, although at $5.99 a month it's obviously a lot more than the $0.30 they reckon each user is actually worth.

z3t4 8y ago
Selling ad-free premium subscription is not a good idea if you rely on ads. As those willing to pay, is exactly those an advertiser want to target.
- indigochill 8y ago
  >As those willing to pay, is exactly those an advertiser want to target. How does this follow? A user is not just on a scale from "I don't pay for anything" to "I pay for everything." People pay to solve what they perceive as problems. For some people, that problem is online advertising (but they don't use adblock because for instance they think it's unfair to the platforms they use). For others, it might be that they're looking to buy their kid a new toy. People could easily be in both groups, but they're unrelated so let's keep them separate for this example. An advertiser representing Toys-R-Us for instance would love to advertise to that second group. The first group? Not necessarily.
  - dominicr 8y ago
    ^ What indigochill said. In addition, for Reddit it seems a paying subscriber is worth 20 non-paying subscribers and is a more secure form of income. So I imagine they're exactly the type of user they want. Why would the subscription model exist if it hurt advertising revenue?
    - Nasrudith 8y ago
      My guess although I don't agree with it is that some marketers think "people willing to pay to not deal with ads" are a more valuable demographic to advertise to. Which is cosmically missing the point really.
intopieces 8y ago
Does Reddit offer a version of their site that filters out non-paying users? This would be my ideal experience.

z3t4 8y ago

Selling ad-free premium subscription is not a good idea if you rely on ads. As those willing to pay, is exactly those an advertiser want to target.

indigochill 8y ago
>As those willing to pay, is exactly those an advertiser want to target. How does this follow? A user is not just on a scale from "I don't pay for anything" to "I pay for everything." People pay to solve what they perceive as problems. For some people, that problem is online advertising (but they don't use adblock because for instance they think it's unfair to the platforms they use). For others, it might be that they're looking to buy their kid a new toy. People could easily be in both groups, but they're unrelated so let's keep them separate for this example. An advertiser representing Toys-R-Us for instance would love to advertise to that second group. The first group? Not necessarily.
- dominicr 8y ago
  ^ What indigochill said. In addition, for Reddit it seems a paying subscriber is worth 20 non-paying subscribers and is a more secure form of income. So I imagine they're exactly the type of user they want. Why would the subscription model exist if it hurt advertising revenue?
  - Nasrudith 8y ago
    My guess although I don't agree with it is that some marketers think "people willing to pay to not deal with ads" are a more valuable demographic to advertise to. Which is cosmically missing the point really.

intopieces 8y ago

Does Reddit offer a version of their site that filters out non-paying users? This would be my ideal experience.