Philosophically, he is a dog-in-a-bucket. Either be moral or don't; you don't get extra credit for agonizing a bit on the decision and suggesting that somewhere

Philosophically, he is a dog-in-a-bucket. Either be moral or don't; you don't get extra credit for agonizing a bit on the decision and suggesting that somewhere there might be some really good solution ("maybe there will be a broad multi-constituency committee of wise people who can decide for all of us who gets to be on the internet"?). I'm sure as a businessman he knows exactly what he's doing. Some Pilate-level hand-washing ("I don't want to make this judgement, you know") is just good business - you can blunt some of the criticism from the Free Speech Absolutists ("Hey guys, I'm uncomfortable too!") while also saying farewell to your least favorite customer, the Daily Stormer. Putting the criticism up is also pretty astute in this regard.