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From the article, it sounds like Kayak already uses ITA. Everyone in this space is scared of Google though, if they manage to buy ITA.

• harscoat 16y ago
  My reasoning: nothing to do against Google (come on 50M?) but against new innovative entrants like Hipmunk, 50M well spent can make a difference. my 2cts
  • josh-a 16y ago
    Other news articles have said that the 50M number is just a placeholder, but speculate a company value between 700M and 1B
    • candre717 16y ago
      Thanks for clearing that up. I thought that number was too low to be credible.
• ccarpenterg 16y ago
  What investors of Kayak and Hipmunk must be thinking about Google buying ITA Software? I mean Google is going to become the provider of flights data and at the same time a competitor.