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Ask HN: How to find optimal type of user to target?
We are about ready to launch a service that has a broad appeal (think YouTube, Google, Office - something "everybody" uses).
We want to target different types of users, e.g. millennials, veterans, seniors, in our marketing, and obviously want to target the group that is most positive towards our service first.
What service would you use to run a survey among all types of users, to find out which type of user / demographic responds best to the service?
- verdverm 8y agoSomething simple and free, like Google forms. Find your first niche, the ones who feel a pain most acutely, then focus on them, and not the big market for everyone. Check out the book Crossing the Chasm