Reasonable higher price without ads. Paying for ads is a dubious notion when there are better options online right now. Sure they might not have larger collecti

Reasonable higher price without ads. Paying for ads is a dubious notion when there are better options online right now. Sure they might not have larger collection or more recent shows, but its still better than paying for ads IMO. They could have started off with two options. - Ad-supported lower monthly - No-ads higher monthly They wouldn't have to guess through trial and error to see the ideal model, people would have voted with their money.