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It seems weird to say users are spending the money on apps if this includes Amazon or Uber. The users are not spending the money on the app, they're spending it
by jammygit 8y ago
It seems weird to say users are spending the money on apps if this includes Amazon or Uber. The users are not spending the money on the app, they're spending it on the product and/or service with the the app in the middle facilitating the arrangement. Its different than purchasing software that does something by itself for you (like a spreadsheet). Eg, one doesn't say that customers spend $X per year on retail, they are said to spend it via retail.
Not that the app isn't an important part of it, but a helpful and knowledgeable employee in a retail environment doesn't get the same headlines, even though s/he isn't a buggy, heavily gamed algorithm recommending baby gear to people who just had a miscarriage.
'Users are spending 36% more on eCommerce than 2017' doesn't have as nice a ring to it.
...also, what is the mean number? How much of that $79 is from there being no meaningful laws against Whaling?
- meritt 8y agoIt claims to cover IAP [1] only, which wouldn't include Amazon nor Uber as those payments go directly to those entities. Also many companies who formerly relied on IAP, like Netflix and Spotify, are starting to bypass it entirely [2]. [1] https://developer.apple.com/in-app-purchase/ https://developer.apple.com/in-app-purchase/ [2] https://musically.com/2018/08/22/netflix-joins-spotify-in-bypassing-apple-in-app-subscriptions/ https://musically.com/2018/08/22/netflix-joins-spotify-in-by...