5 ms·
I wonder what the median amount is. Is the distribution of revenue heavily lopsided to the whales?
by diafygi 8y ago
I wonder what the median amount is. Is the distribution of revenue heavily lopsided to the whales?
- fipple 8y agoThe median is certainly lower than $79, and may even be $0.
- koolba 8y agoI think it would be if more people realized you can have an iTunes account without a credit card attached. They seem to make it harder with every UX change to set up, but if you don’t have a payment method you can’t give them a penny.
- bradleyjg 8y agoI don't think it is zero if uber and lyft count.
- tananaev 8y agoThe article is about app and in-app purchases that Apple gets a cut from. Lyft and Uber are in different category and don't pay any fees to Apple on ride purchases.
- jmknoll 8y agoJust to add a bit of info... in-app purchases are required for things like extra functionality. On the other hand, if you’re using the app as a gateway to a service that is provided outside of the app, you can process payment outside the app. Anyone who can reasonably make this argument tends to do so, as Apple charges ~30% of everything that goes through in-app purchases.
- fipple 8y agoWhat apps are in the gray area? To me it’s pretty clear and not much room for “making an argument.”
- koolba 8y agoI recall reading that some game companies have teams dedicated to catering to individual whales.
- GaryNumanVevo 8y agodefinitely true, some friends of mine are in the mobile gaming space and it's ridiculous. Some companies even have a direct line to their biggest spenders to put in features, skins, etc.
- Tsubasachan 8y agoCasinos do the same with people who gamble a lot. They call them high rollers.
- nottorp 8y agoThe details of the report say that games spending is more than 50% of in-app spending... so yes, it's game IAPs thus whales.