That company would make an awesome case study. Where did they go wrong, exactly? My take: they tried to move (unsuccessfully) into social networking etc., and p

That company would make an awesome case study. Where did they go wrong, exactly? My take: they tried to move (unsuccessfully) into social networking etc., and pretty much abandoned the blogging space into the hands of WP. That, and just plain bad tech choices, like generating static pages which meant that your entire site had to be rebuilt after each blog post. And bad licensing choices.