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I don't think you get it. For big companies like amazon they realize that the key to competing against traditional retail is to get the package to the customer

I don't think you get it. For big companies like amazon they realize that the key to competing against traditional retail is to get the package to the customer as fast as possible. The faster the better. Amazon already has same day delivery but just imagine if there was a service that provided you the item within 60 minutes....and even better yet just imagine if during non-peak hours this service was even free? That's the direction we are going.

mb_72 8y ago
All these items would need to be in stock somewhere locally for delivery to be that fast, and if they are I'll either go and get them myself or pay 3-4 euros to have them delivered to a parcel locker 5 minutes away tomorrow. I'm fairly impatient, and there's nothing I actually need 'today'. Where I live the streets are covered with snow and ice, and many paths and routes are difficult to navigate even on foot. No delivery vehicle is going to cope with this.