Generally, I like to think about bounce rate as a measure of quality. If your pages contain good quality content and your traffic is coming from targeted (good

Generally, I like to think about bounce rate as a measure of quality. If your pages contain good quality content and your traffic is coming from targeted (good quality) sources, your bounce rates will decrease. On average if you increase the content and quality traffic of your website, the bounce rates will naturally decrease. For this reason, I've often thought that Google should rename Bounce Rate to something a little less erroneous involving the word "quality".