The linked article http://time.com/83200/privacy-internet-big-data-opt-out/ http://time.com/83200/privacy-internet-big-data-opt-out/ explores the issue a tiny b

The linked article http://time.com/83200/privacy-internet-big-data-opt-out/ http://time.com/83200/privacy-internet-big-data-opt-out/ explores the issue a tiny bit deeper. But still, the only conclusion is basically "We felt like criminals trying to avoid the internet knowing I was pregnant".