I doubt it will do anything PR wise. Costas already did his morality lectures during football games, so I wouldn't worry much about fans actually caring. Heck

I doubt it will do anything PR wise. Costas already did his morality lectures during football games, so I wouldn't worry much about fans actually caring. Heck, a lot of fans will be relieved they kept him out of the booth so they didn't get some lecture during the game.