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There are DOZENS of companies after this space with solutions ranging from point-of-sale, to beacons (facebook was aggressively rolling into this space, have he
by aresant 8y ago
There are DOZENS of companies after this space with solutions ranging from point-of-sale, to beacons (facebook was aggressively rolling into this space, have heard less after privacy missteps), to WIFI range tracking, to some combo of the above.
Aura is a "smack self on forehead" level of ingenuity / execution - I love it, think you guys are on to something big. Look at the institutional market too - literally an analytics dashboard / workflow that provides forward looking reporting on traffic / trending would be hugely valuable to REIT scale funds.
- jblok 8y agoThanks! We've certainly explored that avenue in the past, working with city centres & BIDs to get street footfall data. We're also talking with malls, who are trying to get footfall traffic data in myriad of different ways already, at differing levels of quality. They may not want to share their information with 3rd parties, but would be able to do trend analysis for their own purposes.
- reaperducer 8y agoThere are DOZENS of companies after this space with solutions ranging from point-of-sale, to beacons (facebook was aggressively rolling into this space, have heard less after privacy missteps), to WIFI range tracking, to some combo of the above To add to your point, Walgreens is already using facial recognition to profile customers. https://www.wsj.com/articles/walgreens-tests-digital-cooler-doors-with-cameras-to-target-you-with-ads-11547206200 https://www.wsj.com/articles/walgreens-tests-digital-cooler-...
- rapnie 8y agoThanks. Have to avoid them from now on.