I think you've hit the nail on the head here. People seem to have lost sight of how a company like Google and a company like say, a local agency don't have the

I think you've hit the nail on the head here. People seem to have lost sight of how a company like Google and a company like say, a local agency don't have the same needs or problems. As you mention, many of these trendy bits of technology are great if you're running a company at the scale of Google/Amazon/Facebook/Microsoft/whatever, but they're overkill for smaller companies or ones with simpler needs. And yeah, they're also common in situations where they're not the right solution because either devs want to turn their current employer into the next Google, want to build up the CV to look good when interviewing for Google or have a boss/investors who like shiny things in general.