3 ms·
Why would Google buy dropbox? How does it fit with their established advertising business? How does it feed into their other offerings? Your claim seems to be
by user24 16y ago
Why would Google buy dropbox? How does it fit with their established advertising business? How does it feed into their other offerings?
Your claim seems to be "dropbox is profitable, therefore Google should buy it" - Ben and Jerry's is profitable but I don't see it as a potential Google acquisition.
Dropbox is built for a time when the desktop is still relevant. Google are gearing up to overthrow that paradigm. Dropbox doesn't have a clear link to the web at large, or to search, or to the creation and indexing of content. Those are the attributes I associate with "google acquisition fodder". Compare tineye.
If Google do buy dropbox, it'll be as a talent acquisition and/or so they can leverage the userbase into a chrome OS based solution.
- brg 16y agoWhat would you think if you were told an offer was extended and rejected?
- user24 16y agoI would think the same - that it doesn't fit into their current offerings and that the offer was made so they can get the talent and use the userbase to feed into a future web-os offering. Did that happen? edit: Just read some of your comment history. So why do you think the offer was made? edit2: I mean, ok, say I'm google and I'm thinking about buying dropbox: We can index the user's documents and provide a kick-ass search interface as a product feature, as well as pushing existing products like google docs. Indexing will also feed into advertising across the board, if the user's logged in to their Gbox we can make any adverts they see relevant based on the contents of their own files, which will potentially create an awesome relevance to the user thus increasing CTR and revenue. I guess that's a pretty convincing argument actually...
- brg 16y agoI am bound by paperwork to not comment on any actual first hand knowledge, and can not find external sources to point you at. But before it was deprecated, getting Google desktop on every desktop was a priority. Some of those goals are still being pursued.